The four the hidden DNA of Amazon, Apple, Facebook, and Google
(Audiobook CD)
Author
Contributors
Published
New York : Penguin Audio, 2017.
Format
Audiobook CD
Edition
Unabridged.
ISBN
9780525499107, 0525499105
Physical Desc
7 audio discs (8 hr., 30 min.) : digital ; 4 3/4 in.
Status
Description
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Also in this Series
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Copies
Location | Call Number | Status |
---|---|---|
Morris County Library - Adult Media | 650.1 GAL | Checked Out |
Randolph Township Library - Adult Media - Audiobooks | CD 338.7 GAL | In-Transit |
More Details
Published
New York : Penguin Audio, 2017.
Edition
Unabridged.
Language
English
ISBN
9780525499107, 0525499105
Notes
General Note
Title from container.
General Note
Compact disc.
General Note
In container (17 cm).
Participants/Performers
Narrated by Jonathan Todd Ross.
Description
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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Citations
APA Citation, 7th Edition (style guide)
Galloway, S., & Ross, J. T. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google (Unabridged.). Penguin Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Galloway, Scott, 1964- and Jonathan Todd, Ross. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Penguin Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Galloway, Scott, 1964- and Jonathan Todd, Ross. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Penguin Audio, 2017.
MLA Citation, 9th Edition (style guide)Galloway, Scott, and Jonathan Todd Ross. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Unabridged., Penguin Audio, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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