Paul Polak

Right now, the number of people living on $2 or less a day is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge; they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based...