The Business Solution to Poverty : Designing Products and Services for Three Billion New Customers
(eBook)
Author
Contributors
Published
[Place of publication not identified] : Berrett-Koehler Publishers, 2013.
Format
eBook
ISBN
9781609940799
Physical Desc
1 online resource (264 pages).
Status
Description
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Language
English
UPC
9781609940799
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge-they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
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System requirements: Adobe Digital editions.
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Citations
APA Citation, 7th Edition (style guide)
Polak, P., & Warwick, M. (2013). The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers . Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Polak, Paul and Mal. Warwick. 2013. The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers. Berrett-Koehler Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Polak, Paul and Mal. Warwick. The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers Berrett-Koehler Publishers, 2013.
MLA Citation, 9th Edition (style guide)Polak, Paul., and Mal Warwick. The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers Berrett-Koehler Publishers, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
62210aee-8260-9b1d-91eb-b7dd0d5ed66f-eng
Grouping Information
Grouped Work ID | 62210aee-8260-9b1d-91eb-b7dd0d5ed66f-eng |
---|---|
Full title | business solution to poverty designing products and services for three billion new customers |
Author | polak paul |
Grouping Category | book |
Last Update | 2024-05-14 23:01:43PM |
Last Indexed | 2024-06-26 01:42:13AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Jun 20, 2022 |
Last Used | Jun 22, 2024 |
Marc Record
First Detected | Aug 13, 2021 12:36:56 PM |
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Last File Modification Time | Aug 13, 2021 12:36:56 PM |
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