R.E.D. Marketing : The Three Ingredients of Leading Brands
(eBook)
Author
Contributors
Muench, Ken, author.
Published
[Place of publication not identified] : HarperCollins Leadership, [2021].
Format
eBook
ISBN
9781400223305
Physical Desc
1 online resource (288 pages)
Status
Description
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Language
English
UPC
9781400223305
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
"Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands -- Taco Bell, KFC, Pizza Hut -- with a genuine track record of success. Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of RED Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth -- no PhD required! In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It's simple methodology does not require complicated terms and a PhD to understand, it's actually quite simple -- marketing works in three very different ways: Relevance -- Is it relevant to the marketplace? Ease -- Is it easy to access and use? Distinction -- Does it stand out from competition? Combining actual examples from Yum! and other recognizable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioral economics; and the author's own experience marketing three different brands across 120 countries -- your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing."--,Provided by Freading.
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Citations
APA Citation, 7th Edition (style guide)
Creed, G., & Muench, K. (2021). R.E.D. Marketing: The Three Ingredients of Leading Brands . HarperCollins Leadership.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Creed, Greg and Ken, Muench. 2021. R.E.D. Marketing: The Three Ingredients of Leading Brands. HarperCollins Leadership.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Creed, Greg and Ken, Muench. R.E.D. Marketing: The Three Ingredients of Leading Brands HarperCollins Leadership, 2021.
MLA Citation, 9th Edition (style guide)Creed, Greg,, and Ken Muench. R.E.D. Marketing: The Three Ingredients of Leading Brands HarperCollins Leadership, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
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Grouping Information
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---|---|
Full title | r e d marketing the three ingredients of leading brands |
Author | creed greg |
Grouping Category | book |
Last Update | 2024-05-14 23:01:43PM |
Last Indexed | 2024-05-17 05:22:07AM |
Book Cover Information
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First Loaded | Aug 14, 2022 |
Last Used | May 8, 2024 |
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Last File Modification Time | Aug 13, 2021 12:56:18 PM |
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