The Business of Innovation : Managing the Corporate Imagination for Maximum Results
(eBook)
Author
Contributors
Radford, Russell W., author.
Published
[Place of publication not identified] : AMACOM, [2001].
Format
eBook
ISBN
9780814413104
Physical Desc
1 online resource (304 pages)
Status
Description
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More Details
Language
English
UPC
9780814413104
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
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Citations
APA Citation, 7th Edition (style guide)
Bean, R., & Radford, R. W. (2001). The Business of Innovation: Managing the Corporate Imagination for Maximum Results . AMACOM.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bean, Roger, 1946- and Russell W., Radford. 2001. The Business of Innovation: Managing the Corporate Imagination for Maximum Results. AMACOM.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bean, Roger, 1946- and Russell W., Radford. The Business of Innovation: Managing the Corporate Imagination for Maximum Results AMACOM, 2001.
MLA Citation, 9th Edition (style guide)Bean, Roger, and Russell W. Radford. The Business of Innovation: Managing the Corporate Imagination for Maximum Results AMACOM, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7fd01e0e-1a0b-fb39-facd-5e3cfef50eba-eng
Grouping Information
Grouped Work ID | 7fd01e0e-1a0b-fb39-facd-5e3cfef50eba-eng |
---|---|
Full title | business of innovation managing the corporate imagination for maximum results |
Author | bean roger |
Grouping Category | book |
Last Update | 2024-05-01 21:07:29PM |
Last Indexed | 2024-05-11 03:03:39AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Feb 13, 2023 |
Last Used | Sep 14, 2023 |
Marc Record
First Detected | Aug 13, 2021 12:45:21 PM |
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Last File Modification Time | Aug 13, 2021 12:45:21 PM |
MARC Record
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588 | 0 | |a Print version record. | |
650 | 7 | |a BUSINESS & ECONOMICS / Research & Development.|2 bisacsh | |
650 | 0 | |a Intellectual capital. | |
650 | 0 | |a Organizational change. | |
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655 | 0 | |a Electronic books. | |
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