The Business of Innovation : Managing the Corporate Imagination for Maximum Results
(eBook)

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Average Rating
Contributors
Published
[Place of publication not identified] : AMACOM, [2001].
Format
eBook
ISBN
9780814413104
Physical Desc
1 online resource (304 pages)
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Language
English
UPC
9780814413104

Notes

Restrictions on Access
Access limited to subscribing institutions.
Description
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

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Citations

APA Citation, 7th Edition (style guide)

Bean, R., & Radford, R. W. (2001). The Business of Innovation: Managing the Corporate Imagination for Maximum Results . AMACOM.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bean, Roger, 1946- and Russell W., Radford. 2001. The Business of Innovation: Managing the Corporate Imagination for Maximum Results. AMACOM.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bean, Roger, 1946- and Russell W., Radford. The Business of Innovation: Managing the Corporate Imagination for Maximum Results AMACOM, 2001.

MLA Citation, 9th Edition (style guide)

Bean, Roger, and Russell W. Radford. The Business of Innovation: Managing the Corporate Imagination for Maximum Results AMACOM, 2001.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
7fd01e0e-1a0b-fb39-facd-5e3cfef50eba-eng
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Grouping Information

Grouped Work ID7fd01e0e-1a0b-fb39-facd-5e3cfef50eba-eng
Full titlebusiness of innovation managing the corporate imagination for maximum results
Authorbean roger
Grouping Categorybook
Last Update2024-05-01 21:07:29PM
Last Indexed2024-05-11 03:03:39AM

Book Cover Information

Image Sourcehoopla
First LoadedFeb 13, 2023
Last UsedSep 14, 2023

Marc Record

First DetectedAug 13, 2021 12:45:21 PM
Last File Modification TimeAug 13, 2021 12:45:21 PM

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5880 |a Print version record.
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650 0|a Intellectual capital.
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