How To Write A Good Advertisement : A Short Course In Copywriting
(eBook)
Author
Published
[Place of publication not identified] : Golden Springs Publishing, [2016].
Format
eBook
ISBN
9781786257987
Physical Desc
1 online resource (196 pages)
Status
Description
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Subjects
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Language
English
UPC
9781786257987
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that's difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length ... use of color ... smart media placement ... and much more.
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Citations
APA Citation, 7th Edition (style guide)
Schwab, V. O. (2016). How To Write A Good Advertisement: A Short Course In Copywriting . Golden Springs Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Schwab, Victor O.. 2016. How To Write A Good Advertisement: A Short Course In Copywriting. Golden Springs Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Schwab, Victor O.. How To Write A Good Advertisement: A Short Course In Copywriting Golden Springs Publishing, 2016.
MLA Citation, 9th Edition (style guide)Schwab, Victor O.. How To Write A Good Advertisement: A Short Course In Copywriting Golden Springs Publishing, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
e9de1f67-5cfb-e458-6f77-cde8602d2064-eng
Grouping Information
Grouped Work ID | e9de1f67-5cfb-e458-6f77-cde8602d2064-eng |
---|---|
Full title | how to write a good advertisement a short course in copywriting |
Author | schwab victor o |
Grouping Category | book |
Last Update | 2022-10-18 22:25:19PM |
Last Indexed | 2024-04-29 06:03:13AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Jul 5, 2022 |
Last Used | Mar 8, 2024 |
Marc Record
First Detected | Aug 13, 2021 12:45:13 PM |
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Last File Modification Time | Aug 13, 2021 12:45:13 PM |
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