A Cannes Lions Jury Presents : The Art of Branded Entertainment
(eBook)
Author
Contributors
Daly, Jules, author.
Dias, Richard, author.
Glynne, Samantha, author.
Goll, Carol, author.
Harrach, Gabor, author.
Dias, Richard, author.
Glynne, Samantha, author.
Goll, Carol, author.
Harrach, Gabor, author.
Published
[Place of publication not identified] : Peter Owen Publishers, [2018].
Format
eBook
ISBN
9780720620610
Physical Desc
1 online resource (320 pages)
Status
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Language
English
UPC
9780720620610
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
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Citations
APA Citation, 7th Edition (style guide)
Chun, M., Daly, J., Dias, R., Glynne, S., Goll, C., Harrach, G., Nance, M., Nguyễn, T., Olivares, L., Páscoa, M., Pereira, P. J., Sher, M., Sjoenell, P., Suzuki, T., & Xenopoulos, J. (2018). A Cannes Lions Jury Presents: The Art of Branded Entertainment . Peter Owen Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Monica, Chun et al.. 2018. A Cannes Lions Jury Presents: The Art of Branded Entertainment. Peter Owen Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Monica, Chun et al.. A Cannes Lions Jury Presents: The Art of Branded Entertainment Peter Owen Publishers, 2018.
MLA Citation, 9th Edition (style guide)Chun, Monica,, et al. A Cannes Lions Jury Presents: The Art of Branded Entertainment Peter Owen Publishers, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
e036b534-4805-befc-a243-b89a97516b85-eng
Grouping Information
| Grouped Work ID | e036b534-4805-befc-a243-b89a97516b85-eng |
|---|---|
| Full title | cannes lions jury presents the art of branded entertainment |
| Author | chun monica |
| Grouping Category | book |
| Last Update | 2022-10-18 22:25:19PM |
| Last Indexed | 2024-04-29 05:46:43AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jul 20, 2022 |
| Last Used | Apr 29, 2024 |
Marc Record
| First Detected | Aug 13, 2021 12:44:47 PM |
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| Last File Modification Time | Aug 13, 2021 12:44:47 PM |
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| 520 | |a A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising|x Brand name products. | |
| 650 | 0 | |a Brand name products|x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion.|2 bisacsh | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Daly, Jules,|e author. | |
| 700 | 1 | |a Dias, Richard,|e author. | |
| 700 | 1 | |a Glynne, Samantha,|e author. | |
| 700 | 1 | |a Goll, Carol,|e author. | |
| 700 | 1 | |a Harrach, Gabor,|e author. | |
| 700 | 1 | |a Nance, Marissa,|e author. | |
| 700 | 1 | |a Nguyễn, Toán,|e author. | |
| 700 | 1 | |a Olivares, Luciana,|e author. | |
| 700 | 1 | |a Páscoa, Marcelo,|e author. | |
| 700 | 1 | |a Pereira, P. J.,|e editor. | |
| 700 | 1 | |a Sher, Misha,|e author. | |
| 700 | 1 | |a Sjoenell, Pelle,|e author. | |
| 700 | 1 | |a Suzuki, Tomoya,|e author. | |
| 700 | 1 | |a Xenopoulos, Jason,|e author. | |
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