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Author
Language
English
Formats
Description
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Language
English
Formats
Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to...
Author
Pub. Date
[2011]
Language
English
Description
Want Market Share? Google It!
You know you've hit it big when your name becomes a verb-and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.
How does Google do it? In a word: marketing.
You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as...
Author
Pub. Date
[2018]
Language
English
Description
Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training...
In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training...
Author
Pub. Date
[2013]
Edition
First edition.
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
6) Marketing mess to brand success: 30 challenges to transform your organization's brand (and your own)
Author
Language
English
Formats
Description
In Scott Miller's newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.
Author
Pub. Date
2016.
Language
English
Description
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Author
Language
English
Formats
Description
“Transform any type of entrepreneurial activity, new idea, or . . . a business you already own into a much more profitable company” with this book’s strategy. (from the foreword by Kevin Harrington, an original “shark” on Shark Tank and serial entrepreneur)
In Click and Grow Rich, readers discover the nine-step proven formula for creating a wildly...
In Click and Grow Rich, readers discover the nine-step proven formula for creating a wildly...
Author
Language
English
Formats
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Pub. Date
2008.
Language
English
Description
As the Internet grows and continues to become an increasingly integral part of our lives, so does the opportunity to make money in this arena. Online spending reached nearly $80 billion not long ago and increased to approximately $103 billion within a year. An estimated 136 million people shopped online in recent months. These figures suggest that an online business is a worthwhile, lucrative investment. There is no reason to forgo this opportunity,...
Author
Pub. Date
[2009]
Edition
First edition.
Language
English
Description
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet-just as he has done to build his family's wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
12) Podcast Master
Author
Pub. Date
[2015]
Language
English
Description
The essential guide to podcasting from an industry-leading broadcaster. A senior multimedia producer at the Guardian, Ben Green has been podcasting for over a decade. He has been responsible for several top podcasts, including Football Weekly, the UK's number one sports podcast. In Podcast Master, he provides a one-stop insider's guide to everything you need to know about hosting, editing and producing online shows. It is packed with recommendations...
Author
Pub. Date
[2012]
Language
English
Description
Two entrepreneurial moms share the secrets to having a happy home life while running a successful business.
So many women dream of having it all: being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Authors Meg Mateo Ilasco and Cat Seto—both serial entrepreneurs and devoted moms—draw on their own successes and missteps to reveal exactly how to choose the right...
So many women dream of having it all: being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Authors Meg Mateo Ilasco and Cat Seto—both serial entrepreneurs and devoted moms—draw on their own successes and missteps to reveal exactly how to choose the right...
Author
Pub. Date
[2009]
Language
English
Description
A comprehensive step-by-step guide to setting up a booming Internet business! Successful entrepreneur Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about or you're...
Author
Series
Pub. Date
2008.
Language
English
Description
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing...
Author
Pub. Date
[2019]
Language
English
Description
Book subtitle: Book description: I have compared this method, with my way of doing things before and with this method afterwards and have ranked much higher, attracting many more visits to my website. Thanks to this method, save time, effort and energy. By standardizing everything, I allow myself to think less and focus more on my reader. Many people would like to be able to position themselves on Google with their website or blog. The problem is...
Author
Pub. Date
2012.
Language
English
Description
Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions...
Author
Pub. Date
2006.
Language
English
Description
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including...
20) Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
Author
Pub. Date
[2017]
Language
English
Description
When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.
Profitable Podcasting...
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