Art & copy
(DVD) 

Originally produced as a motion picture in 2009.

Special features: More copy ... less art [additional footage] (17 min.); PBS.org [text feature].

Original concept by Gregory Beauchamp, Kirk Souder ; director of photography, Peter Nelson ; editor, Philip Owens ; original music, Jeff Martin ; narrative consultant, Thimothy J. Sexton ; story structure, Doug Pray, Philip Owens ; research, Stephanie Gholam, Stan Friedman, Stephanie Meurer, Philip Owens, Diana Rathe Pray.

David Kennedy, Chad Tiedeman, George Lois, Phyllis K. Robinson, Jimm Durfee, Mary Wells, Charlie Moss, Hal Riney, Jean-Yves LeGall, Lee Clow, Cliff Freeman, Tommy Hilfiger, Rich Silverstein, Jeff Goodby, Jeff Manning, Dan Wieden, Ed Rollins, Liz Dolan.

This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world.

MPAA Rating: Not rated; program contains language that may not be appropriate for all viewers, and viewer discretion is advised.

DVD; region 1, NTSC; stereo, widescreen presentation.

In English; closed-captioned.