Marketing management : strategies and programs
(Book)
Author
Contributors
Published
New York : McGraw-Hill, [1991].
Format
Book
Edition
Fourth edition.
ISBN
0070489424 :
Physical Desc
xvii, 449 pages : color illustrations ; 25 cm.
Status
Description
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More Details
Published
New York : McGraw-Hill, [1991].
Edition
Fourth edition.
Language
English
ISBN
0070489424 :
Notes
Bibliography
Includes bibliographical references and index.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Morris County Library - Adult Nonfiction | 658.8 GUI | Available |
Subjects
LC Subjects
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Citations
APA Citation, 7th Edition (style guide)
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: strategies and programs (Fourth edition.). McGraw-Hill.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Guiltinan, Joseph P and Gordon W. Paul. 1991. Marketing Management: Strategies and Programs. McGraw-Hill.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Guiltinan, Joseph P and Gordon W. Paul. Marketing Management: Strategies and Programs McGraw-Hill, 1991.
MLA Citation, 9th Edition (style guide)Guiltinan, Joseph P., and Gordon W Paul. Marketing Management: Strategies and Programs Fourth edition., McGraw-Hill, 1991.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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