Jack Trout

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1) Differentiate or die: survival in our era of killer competition

Author

Trout, Jack

Pub. Date

[2008]

Edition

Second edition.

Language

English

Description

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In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival. In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead...

2) Repositioning: marketing in an era of competition, change and crisis

Author

Trout, Jack

Pub. Date

[2010]

Language

English

3) The power of simplicity: a management guide to cutting through the nonsense and doing things right

Author

Trout, Jack

Pub. Date

1999.

Language

English

4) The new positioning: the latest on the world's #1 business strategy

Author

Trout, Jack

Pub. Date

1995.

Language

English

5) The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Author

Ries, Al

Pub. Date

[2009]

Language

English

Description

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

6) Positioning: the battle for your mind

Author

Ries, Al

Language

English

Description

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"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising...